The Lara & Chelsea Collaborative
The Lara and Chelsea Collaborative, led by Lara O'Rourke and Chelsea Robinson, is the number two ranked small team in Massachusetts, known for their warm, approachable brand and a philosophy built around connection and relationships. Their signature "oh hello" identity sets a distinct and playful tone that carries through every piece of their marketing. When they joined Coldwell Banker a year and a half ago, I became part of building out their marketing presence from the ground up, contributing creative input across every touchpoint of their brand. From their website to social media, print advertising, mailers, and email campaigns, every asset I have created is designed to honor the independent, relationship driven identity they have carefully cultivated.
Digital
The Lara and Chelsea Collaborative's website was built in partnership with Luxury Presence, a leading real estate website platform. I served as the liaison between the team and Luxury Presence, providing brand assets, imagery, and creative direction to ensure the final product accurately reflected their identity. Throughout the build process, I reviewed drafts, flagged inconsistencies, and reported back with detailed feedback to keep the project on track and true to their brand.
Social
Social media content for the Lara and Chelsea Collaborative ranges from template based posts for day to day listings and updates, to fully original designs created from scratch for milestone moments. For custom pieces like their top agent ranking post and end of year carousel, I interpret the brief and take ownership of the format and layout, fitting their content into a cohesive, on brand design that reflects the warm and approachable identity they have built. Every post, whether templated or original, is crafted to stay consistent with their visual brand standards.
@larawellesley: She’s a beauty!!!! We loved showing this iconic Wellesley signature property! Everything about this property was magical- from the moldings to the high ceilings to the gorgeous setting- wow!!!
@larawellesley: We have come along way together! We are grateful and honored to be ranked #2 In Massachusetts and #86 in the United States by RealTrends. With grit, grace and a side of fun our journey has been a remarkable one! We are forever grateful to ALL of our clients for making this recognition possible!
@larawellesley: The numbers are in! We are thrilled to be ending the year as the #1 TEAM in WELLESLEY. With grit, grace, determination & a whole lot of fun we had another record breaking year.
Print materials for the Lara and Chelsea Collaborative span a two page spread in Weston Wellesley Magazine to just sold and introducing mailers. For the magazine ad, featured in the spring edition, I collaborated with the marketing team on layout decisions and took ownership of image sourcing, carefully selecting the strongest angles and shots to best represent each property and their 2025 rankings and closed sales. I bring the same eye for detail to their mailers, contributing to layout and handpicking imagery that feels cohesive and on brand across every printed piece.
Email campaigns for the Lara and Chelsea Collaborative are designed to deliver timely, relevant opportunities directly to their audience. From featured property announcements to broker open invitations, I handle the formatting and layout of each campaign, ensuring every email is clean, professional, and consistent with the elevated standard their brand represents.
634 opens from a 980 person send.
64.69%
open rate
8.24%
click rate
