Good marketing starts with understanding people.

That's what drew me to study both marketing and psychology at the University of Connecticut. Understanding how people think, what drives their decisions, and why certain messaging resonates while other things get ignored is still how I approach this work today.

For the past few years, I've been embedded in a fast-moving environment supporting over 90 stakeholders across two offices, managing everything from social and email to web and print. The work moves fast, the requests are constant, and the details matter. I've gotten good at keeping cross-channel campaigns clean and on track, and at catching problems before they become problems.

I care a lot about being someone a team can count on. I ask questions when I need to, I'm upfront about where I'm still growing, and I try to make the work feel a little easier for the people around me, not harder. That matters to me as much as the output itself.

When I'm not in campaign mode, you can usually find me in the kitchen trying a new recipe I saved on TikTok, or checking on my eight plants who are, miraculously, all still alive.

I'm a big music person, mostly folk, indie, and the kind of artists that make you feel something. I go to concerts whenever I can, and Noah Kahan is at the top of my list right now. On quieter nights, it's probably a true crime documentary, which I'm convinced is a completely normal hobby.