Melissa Dailey
Melissa Dailey is the number two Coldwell Banker agent in the nation, specializing in the luxury markets of Wellesley and Weston. Her brand is modern and sophisticated, built around delivering a premium experience to high-end clientele. When I took over her marketing three months ago, the biggest gap was posting frequency. Since then, I have built a consistent content calendar through close collaboration with Melissa, ensuring her presence stays active and intentional. Trusted to work with significant autonomy, I maintain a clean and cohesive visual style, have reformatted her content to align with Instagram's evolving layout, and turn around last minute requests within the hour. Every piece I create is crafted to reflect the polished, premium identity that her reputation demands.
Social
Melissa's social media presence is managed to reflect her luxury brand while staying relevant and engaging. Content spans market credibility posts like agent rankings to lifestyle driven reels that keep her audience entertained and her profile visible in the algorithm.
+108.3%
increase in unique viewers from the previous 90 days
+17.1%
increase in profile visits from the previous 90 days
2,237
interactions over 90 days
141
net new followers, 202 gained over 90 days
@melissadaileyhomes: New Listing!
300 Glen Road, Weston
$5,795,000
Stunning shingle-style 5-bedroom home on Weston’s south side. Set on 2.68 acres abutting conservation land with trails, this beautifully updated property offers the perfect blend of style, space, and location.
@melissadaileyhomes: Grateful for everyone I worked with this year and honored to be among such accomplished peers. Thank you to all of my buyers and sellers for trusting me with your real estate journeys — here’s to an even better 2026! 🥂
@melissadaileyhomes: The PE Guy × Roger Kane × 201 Lowell Road, Wellesley
When the PE Guy starts talking about home builders, you know it’s serious.
Thank you, @jonnyhilbrant, for the shout‑out to Roger Kane and the exceptional new construction at 201 Lowell Road, Wellesley. Thoughtfully built, beautifully executed, and a great example of why @rkkjr4956’s work continues to stand out in Wellesley real estate.
Property walkthrough videos are re-edited with curated music to elevate the viewing experience and align with Melissa's modern aesthetic, transforming standard listing footage into polished, scroll-stopping content.
Video views | 3,279 |
Interactions | 182 |
Profile Visits | 39 |
Email campaigns are designed to match Melissa's elevated brand while delivering timely, relevant opportunities to her audience. From exclusive off-market listings to broker's open invitations, each email is crafted to feel intentional and professional, reflecting the caliber of properties and clients she works with.
174 opens from a 360 person send.
47.93%
open rate
5.51%
click rate